#NZSOMO 2022- New Zealand Social Media Forum

Social storytelling, commerce, and communities

4 - 5 Jul 2022Pullman Auckland, Auckland (Live or Virtual)
Event Details

Agenda

8:30
Registration and coffee
9:00
Mihi whakatau
9:05
Opening remarks from the Chair
Sam Snowden, Head of Social, DDB
The Social Landscape
9.10
A treacherous landscape: Navigating social platforms as a socially responsible brand 
  • Considering digital trust: Why does it matter for social media? 
  • Understanding how CSR interacts with sexualisation, fake news, and emotive content 
  • Why your brand should be promoting social media integrity 
Dr Phoebe Fletcher, Lecturer in Digital Marketing, Massey University
9.50
Demystifying the Metaverse, AR, and NFTs… the future of social? 
  • Defining interactive technologies and how this might interact with consumers 
  • Potential applications for brands and marketing strategies 
  • Outlining advantages and disadvantages 
Omer Hazer, Director, Toru Creative
10.30
Morning break
11.00
Facebook platform update
  • Is Facebook still viable for your social strategy? 
  • Algorithmic updates and considerations 
  • Tools for managing Facebook Groups / opt-in communities 
Jon Randles , Head of Talking, Mosh
11.20
Instagram platform update
  • New functions and features 
  • Remaining dynamic in your approach to using Instagram
Georgia Cantlon, Junior Social Media Manager, Mosh Social Media
Oli Garside, Training and Campaign Manager, MOSH
11.40
TikTok platform update: The pinnacle of organic content
  • Understanding TikTok’s uses, demographics, and place within the social landscape 
  • Should your brand be using TikTok, and can jumping on trends jeopardise brand integrity? 
  • Uncovering new understandings of ‘authenticity’ and disguising ads as organic content 
Hannah Copeland, Social Media Strategist
12.20
Table talks and networking

Are you currently using TikTok? If not, why? What other platforms are you utilising? 

12.40
Lunch break
Essential Contexts
1.40
Using social media to attract and retain good staff

Think social media’s role in human resources stops at LinkedIn Recruiter? Think again! It can be so much more. Done well, it also offers a real advantage to your recruitment and retention in a highly competitive employment market.  

  • Using social media to communicate your employer value proposition 
  • Types of content to post - what’s appropriate and what’s not? 
  • How to balance HR goals and broader social media marketing objectives 
  • Applying marketing strategies to the recruitment process 
  • Mobilising existing staff to share key messages, and managing the risks 
Julian Thompson, Head of Strategy, Mosh Social Media
2.20
Understanding social media and the law
  • How privacy concerns may affect consumer behaviour online 
  • Uncovering ‘defamation’ and interacting with negative reviews online 
  • Safeguarding your brand online 
Arran Hunt, Partner, Stace Hammond
2.50
Panel: Wider perspectives of the social media landscape 
  • Understanding agency relationships, budgeting social media spend, and knowing when to engage with an agency 
  • Communicating your goals for effective collaboration 
  • The role of the social media manager in executing a successful campaign 
Ryan Newton, GM, Culture
Further panelists to be announced
3.30
Afternoon break
4.00
Selling social: Working with senior managers to communicate the value of social media 
  • Maximising your data through masterful presentation of words and numbers 
  • What skills, techniques, and measurement tools allow for effective reporting? 
  • Effectively representing your ROI and using data to story-tell  
David Bowes, Chief Executive Officer, Zavy
4.40
Presenting with impact

Level-up your presentation game to deliver winning presentations that communicate to managers the value of your social media campaign for your brand. This session will be packed full of innovative ideas, case studies and advice on incorporating the latest presentation techniques.

Find out how to successfully incorporate:

  • Translating numbers into words & pictures
  • Better Presentation Techniques
  • The science of storytelling and its value in business
  • Tips on how to structure presentations for optimum delivery
Johnny Quinn, Presentologist, Audience Alive
5.20
Summary remarks from the Chair & Networking Drinks
9.00
Welcome back from the Chair
Sam Snowden, Head of Social, DDB
Online communities
9.10
Content & Community; Originality and authenticity in content and community management
  • Adapting your content and strategy to harness the power of the algorithms and new formats 
  • Reactive content, cultural relevance, when to join the conversation 
  • Community management, social tone of voice, nurturing your audience with the power of banter  
Eathan Robson, Marketing Manager - Digital Content, rova, Mediaworks NZ
9.50
Case study: Creating authentic engagement for Māori on social media
  • Harnessing community to capture local audiences and communicate your kaupapa 
  • The role of identity in your social campaign 
  • Cultural safety and community monitoring 
  • Understanding tikanga and how it plays out in the online space 
  • Trusted sources of knowledge and being open and authentic 
Katene Durie-Doherty, Chief Marketing Officer, Te Whanau o Waipareira
10.30
Morning break
11.00
Case study: Girls That Invest

With it’s beginnings as an Instagram page in the 2020 lockdown, Girls That Invest has grown to hold the title of New Zealand’s number 1 business podcast, growing an Instagram following of 140,000 and featured in both Vogue & TEDx US – all through organic advertising. Co-founder Simran will discuss finding your niche, the value of engaging content, and growing an online community

Simran Kaur, Founder, Girls That Invest
11.40
Case study: Taking risks and owning them
  • Finding the balance between having fun and driving returns – why building your brand identity enables authentic brand/consumer engagement 
  • Turning creativity into lead generation 
  • Measuring your ROI and using this to drive further growth 
  • Learning from lessons past – understanding when things don’t go to plan and owning missteps  
12.20
Case study: The Olympics: Managing a periodic social campaign
  • Preparing a digital plan for a multi-faced, large-scale event
  • Striking a balance between pre-planned, adaptable, and reactionary content
  • Understanding your audience to deliver successful social campaigns 
  • Story-telling and community-building through sport 
Alex Spence, Head of Digital, New Zealand Olympic Committee
1.00
Lunch break
2.00
The hidden superpower of Messenger Marketing 
  • Exploring the hidden functionality of Messenger on Facebook & Instagram 
  • Championing great brand experiences and customer loyalty through automated interactions 
  • How to convert social media engagement into multiple types of conversions 
Joshua Lewthwaite, Co-Founder & CEO, Izzybots
2.30
Business challenge
3.10
Afternoon break
3.40
Case study: Navigating a rebrand on social media
  • Developing a social and awareness strategy for a rebrand  
  • Considering the customer journey: How can social media help? 
  • Lessons and reflections from rebranding 
Chris O’Brien, Senior Digital Communications Manager, NZ Post
4.10
Case study: Night ‘n Day: Hitting large as a small business
  • Driving big returns for small business through social media 
  • Leveraging memes to drive engagement 
  • Lessons from community management  
Monica Micek, Marketing Manager, Night ‘n Day Foodstores Ltd
4.40
Closing remarks from the Chair and end of conference
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