Melanie Evans

I’ve always believed that great marketing starts with a deep understanding of people. As Head of Marketing, I lead our strategic efforts to build capability and connection through high-impact campaigns and community.

While my roots are in hospitality, an industry that taught me the vital importance of being customer-centric, my journey has since spanned sport, property & finance, construction, healthcare, and media. This diverse background has given me a bit of a “chameleon” ability to speak the language of different sectors, allowing me to connect authentically with Brightstar’s own varied audiences. I bring that same dedication and integrity to my work every day, driven by the goal of achieving exceptional outcomes for our brand and the partnerships we build across New Zealand and internationally.