29 – 30 April 2025 | Rydges, Auckland

SOMO + NZ Social Media Forum

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Shaping the future of marketing with
social media & content innovation

The world of marketing is evolving rapidly, and so is our approach to social media. SOMO+ 2025 is not just about the latest social media strategies—this year, we’re diving into the exciting intersection of social media, content marketing, and cutting-edge technology to help you stay ahead of the curve. Whether you’re a social media expert, a content marketer, or a brand strategist, SOMO+ is the event you can’t afford to miss.

Equipping attendees with actionable takeaways and cutting-edge strategies to excel in the rapidly evolving digital landscape.
Whether you’re a social media manager, a content strategist, or a marketing professional, this event is your opportunity to stay ahead of the curve and redefine your approach to engagement. 

SOMO+ is for everyone

• Social Media Managers and Specialists 
• Content creators and strategists
• Entrepreneurs and small business owners
• Brand managers and marketing professionals

What’s New for 2025?

Future-Focused Topics

Gain actionable knowledge on navigating trends like AI, AR/VR, and the ethics of data and technology in marketing

Fresh Case Studies

Learn from diverse industries with practical examples of innovation and success 

Interactive Formats

Engage with panels, table chats and networking sessions designed to foster collaboration 

What You’ll Learn

• Social Media Strategy: Stay ahead with algorithm updates, platform trends, and audience insights 

• AI and Automation: Leverage cutting-edge tools to optimise campaigns and creative content

• Community Building: Foster authentic, meaningful audience connections
• SEO & Optimisation: Master search strategies and site performance 

• Data Storytelling: Use analytics for personalised, engaging content 

• Sustainable Practices: Focus on quality-driven, impactful content 

• Future-Proofing: Prepare for trends shaping digital marketing 

Coffees & Content

No-Fluff Social Media & Marketing Insights

Loren’s expertise in navigating the ever-shifting digital landscape is unparalleled, and we know her insights will be invaluable to attendees of both SOMO+ and Comms & PR. To give you a taste of what to expect, we highly recommend checking out her podcast. Plus, follow Loren on social media to learn how you could win a ticket to SOMO+!

In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you. Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable. So grab a coffee, hit play, and let’s dive in. ☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective

Venue

The location and how you can get there

Address

Rydges Auckland
59 Federal Street, Auckland Central, Auckland 1010

Agenda

Agenda to be announced

Download agenda


Day 1


Day 2

8:30	Registration opens
9:00	Opening remarks from the MC Chelsea Le Roux, Content Creator & Freelance Social Strategist
9:10	What does the future of marketing hold in 2025?  Break down the latest platform evolutions and algorithm changes, and how brands can adapt to stay ahead in 2025 Dive into the hottest trends shaping social media and content marketing, from social commerce to immersive content experiences powered by AI  Explore how UX design and accessibility are transforming how brands engage with audiences across digital platforms  Discover the role of AI and machine learning in content creation, personalisation, and streamlining customer interactions  Richard McRae, Head of Media & Digital Marketing, One NZ
9:50	Panel Discussion: Meeting your audience where they are Analysing current audience demographics, trends, and shifts in popularity across major social media platforms to identify the most relevant channels for your brand Exploring unique features like paid ads, organic reach, video content, stories, and reels, and understanding how to use them effectively for different audience groups  Discussing strategies for adapting a single idea into multiple formats (e.g. short-form videos, carousel posts, podcasts, and blogs) to meet varied audience consumption preferences  Addressing how to allocate marketing resources effectively by understanding each platform’s strengths tailoring investments for maximum impact  Loren Tomlinson, Director, The Social Collective Cynatra Major, E-Commerce and Digital Marketing Manager, BLUNT Umbrellas Travena Addenbrooke, Marketing Transformation & Gen AI Lead, Spark NZ
10:30	Morning break
11:00	Social media mastery: Strategies for growth, engagement, and innovation Discussing innovative strategies for improving performance, with a focus on new platform features and content formats Optimising ad spend on platforms like Facebook, Instagram, and TikTok – targeting, optimising and conversion strategies Understanding how to use automation and data to improve customer engagement and personalise social media experiences at scale James Stirling, Social Media & Campaign Manager, Mosh Social Media
11:40	Content mastery: Content frameworks for long-term results Build an organic content library that showcases your unique business personality and attracts your ideal clients Create content that captures and converts at every stage of the journey Adapt content across platforms while maintaining brand consistency Lisa Garrud, Content Director, MasterJack Marketing
12:20	How to integrate AI to reduce your social content production cost by 10X How to use AI to generate a 10x return on your social media content Using social media fan pages to scale rapid user growth from AI generated content How to shoot 8 pieces of highly engaging video content for less <$500 Kale Panoho, Managing Director, K&J Growth, Rugby Bricks & Protocols
13:00	Lunch Break
14:00	Reality vs. Algorithm: Aligning brand vision and customer perception, without losing your audience Deciphering authentic customer sentiment beyond surface-level engagement Balancing brand vision with genuine customer connection Diversifying data sources to mitigate algorithmic bias Melanie Evans, Head of Marketing, Brightstar
14:30	Storytelling that sticks – using the power of storytelling to elevate your content Understand what storytelling means, and why it matters to your brand Master techniques for creating emotionally engaging content Explore ways you can incorporate storytelling into your content Learn how storytelling is evolving as a technique in content Julian Thompson, Head of Strategy, Mosh Social Media
15:10	Content marketing 2.0: Supercharge your campaigns with AI and automation  Understanding how AI and machine learning are revolutionising content creation and automating campaigns Explore the top tools and platforms for scaling personalised content without the hassle Real-world case studies of brands winning big with AI and automation Travena Addenbrooke, Marketing Transformation & Gen AI Lead, Spark NZ Adam Sarkar, Creative Director & AI Artist
15:40	Afternoon Break
16:00	Telling our stories with immersive tech: Reclaiming culture through AR/VR Discover how ARA Journeys is using immersive technologies to reconnect people with culture, place, and identity Learn how augmented and virtual reality can create meaningful digital experiences grounded in indigenous knowledge Explore how storytelling through AR/VR can foster wellness, belonging, and authenticity in a fast-paced digital world Amber Taylor, Founder & Chief Executive Officer, ARA Journeys
16:30	Evergreen excellence: Creating content that lasts  Developing high-performing, timeless content designed to maintain relevance and deliver consistent results Unlocking advanced techniques for repurposing content to expand its reach and amplify ROI across multiple channels Leveraging sophisticated tools to analyse content performance and uncover opportunities for evergreen topics Integrate evergreen content seamlessly into complex marketing strategies to drive sustained growth and engagement Darren Jarrett, Co-Owner, Ashby Pies
17:00	Closing remarks from the MC & Networking Drinks Chelsea Le Roux, Content Creator & Freelance Social Strategist

9:00	Welcome back from the MC Chelsea Le Roux, Content Creator & Freelance Social Strategist
9:10	TikTok 2025: The future of short-form content Exploring the newest TikTok features and tools shaping the 2025 content landscape TikTok’s role in social commerce and brand activations Understanding TikTok’s evolving algorithm and how it impacts content visability Strategies for building strong, engaged communities on TikTok  Olivia McIver, Director, DoneBy
9:40	Table Talk: TikTok – What’s new and how are you using it? How are you using TikTok for your brand?
9:50	META 2025: What’s next for Facebook and Instagram? A look ahead: How Facebook and Instagram are changing in 2025  What’s new in social commerce and how to leverage META’s shopping features  The rise of AI-driven ad targeting and personalisation across both platforms  How Instagram’s Reels and Facebook Stories will evolve in 2025  Best practices for driving engagement with video, live streams, and interactive content Lisa East, Managing Director, Matter
10:20	Table Talk: Meta – Navigating Facebook & Instagrams latest features Facebook vs Instagram: How do you use these platforms for your brand?
10:30	Morning break
11:00	Google 2025: Search, ads, and AI’s role in the future  What’s next for Google Search: Predictions for 2025 and beyond  Exploring Google’s evolving AI tools and how they’ll affect digital marketing  Key updates in Google Ads and how brands can stay ahead of the curve  Tips for optimising your content for Google’s changing algorithms  The future of voice search, zero-click searches, and Google Discover for brand visibility Jamie Giles, General Manager, Conversion Marketing
11:30	Table Talk: Google – How is Google’s new landscape impacting your marketing strategy in 2025? Discuss how you are leveraging Google’s latest features to improve visability and performance
11:40	LinkedIn 2025: The new frontier for professional content Why LinkedIn is the best B2B Sales and marketing tool How I leveraged LinkedIn to build relationships, drive conversions and generate revenue How I launched Amazon Best Selling book on LinkedIn  How AI and automation are transforming content creation and lead generation on LinkedIn New tools and trends to watch for on LinkedIn in 2025?  Igor Portugal, Fractional Executive & Best Selling Author
12:10	Table Talk: LinkedIn – How are you maximising LinkedIn for brand growth and networking? How are you using LinkedIn for brand growth in 2025?
12:20	Lunch break
13:20	Beyond the platform: Creating an omni-channel strategy Integrating strategies across TikTok, YouTube, META, Google, and LinkedIn – Focusing on how to create a cohesive strategy that connects all channels for maximum impact How to repurpose content for each platform – Taking a large content piece (like a podcast or blog) and break it down into multiple formats to suit each platform’s requirements Working smarter not harder – Maximising your core content across all channels without reinventing the wheel Maintaining brand consistency while adapting to platform nuances – How to ensure your brand message is unified but tailored to each platform’s unique features  Loren Tomlinson, Director, The Social Collective
14:00	Table Talk: Multi-platform strategies – How are you connecting your social efforts?  How are you ensuring consistency and effectiveness across multiple social platforms?
14.10	AI at the coalface: Supercharging web management & digital marketing Your website is the hub of your digital marketing and social media activity. Discover practical AI tips to streamline your website management, security, and speed optimisation day-to-day See how AI enhances Google Ads (incl. PMax), Local Search visibility, and technical SEO, including vital structured data implementation Explore AI’s role in generating deeper insights from analytics (GA4/Looker Studio) and drastically improving workflow efficiency Uncover how AI helps identify often-missed critical issues like email deliverability or CAPTCHA friction impacting performance Understand the real impact of AI Search and how to adapt your paid and organic marketing strategies for 2025 and beyond Matthew Miller, Co-Owner, Mogul Digital
14:50	The evolution of social media and its place in society How social media has shaped modern communication and societal norms The balance between fostering free speech and addressing harmful content Examining the interplay between misinformation, the push for regulation, and consumer behaviour Understanding the ethical and practical considerations for platform governance Insights into the Australian Bill banning social media access for under 16’s, specifically user demographics and platform responsibility Key risks and potential opportunities for businesses operating in an evolving social media landscape Sophie Dawson, Account Director, Social & Influencer, Breakout Room
15:20	Closing remarks from the MC and End of Conference Chelsea Le Roux, Content Creator & Freelance Social Strategist

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Speakers

Speakers to be announced

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Sponsors & Supporters

Gold Sponsor

Umbrella Wellbeing

Silver sponsors

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Exhibitors

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Don’t miss out on the connections and credibility boost!

Live B2B events are your chance to shine. Showcase your thought leadership, solidify your market position, and forge valuable connections with potential customers – all at once.

This exclusive event puts you in front of a highly skilled audience hungry for insights. Get ready for meaningful engagement that drives results.

Plus, we have some unique opportunities to put your company, products, and services in the spotlight.

Ready to take your brand to the next level? Contact us today to learn more or secure your spot at this leading event.

Why you should invest in audience marketing

Masterclasses

Due to unforseen circumstances, the Masterclasses have been cancelled.

Sharpen up your skills with practical applications in 1 of 3 platform masterclasses

Meta Masterclass:
Mastering the Meta ecosystem

30 April 2025 | 3.30PM – 5.30PM 

Unlock the full potential of the META ecosystem—Using Facebook and Instagram to elevate your marketing efforts, drive measurable ROI, and stay ahead in a competitive digital landscape. Ideal for experienced marketers looking to refine their campaigns and strategy.

Learning objectives

• Gain advanced insights into META algorithms to boost organic reach and paid performance
• Learn precision targeting using custom audiences, and advanced segmentation techniques
• Craft high-performing ad creatives with dynamic personalisation, reels, and carousel ads
• Use META business suite to automate campaigns and generate cross-platform analytics
• Explore cutting-edge e-commerce tools like Instagram shopping
• Master AR/VR tools, Meta’s metaverse initiatives, and first-party data strategies

 Workshop outline 

1. Outline 1
2. Outline 2
3. Outline 3
4. Outline 4

Facilitated by:

Lisa East

Managing Director

Matter

Bio goes here

Buy Masterclass Ticket

TikTok Masterclass:
Creating viral success

30 April 2025 | 3.30PM – 5.30PM 

Elevate your TikTok marketing strategy with advanced tools and insights to build your brand, create viral content, and drive sustainable growth. Perfect for marketers ready to maximise TikTok’s unique potential in B2C and B2B spaces.

Learning objectives

• Decode TikTok’s algorithm to consistently land on the For You Page with high-performing content
• Master advanced video production techniques, trend leverage, and interactive storytelling
• Build deeper engagement with a loyal audience through challenges and live streaming strategies
• Learn to create high-performing ads using Spark Ads, Branded Effects, and TikTok Pixel for retargeting
• Use TikTok analytics to refine campaigns and measure ROI effectively
• Explore the future of TikTok marketing, including AI-driven content, live shopping, and commerce integrations

 Workshop outline 

1. Outline 1
2. Outline 2
3. Outline 3
4. Outline 4

Facilitated by:

Olivia McIver

Director

Done By

Facilitated by: Olivia McIver, Director, DoneBy

Bio goes here

Buy Masterclass Ticket

LinkedIn Masterclass:
Building professional impact and driving results

30 April 2025 | 3.30PM – 5.30PM 

Transform LinkedIn into a powerhouse for your marketing campaigns with advanced techniques tailored for experienced marketers. Learn how to use LinkedIn for lead generation, brand visibility, and thought leadership.

Learning objectives

• Optimise your company page to establish your brand as an industry leader and attract prospects, while leveraging dedicated campaign or product pages to drive targeted engagement and showcase specific offerings
• Develop a content strategy using LinkedIn Pulse, storytelling posts, and employee advocacy
• Leverage LinkedIn Ads with advanced targeting, including Matched Audiences and ABM strategies
• Build and manage LinkedIn groups to foster discussions and create a thriving community
• Use LinkedIn Analytics and Sales Navigator for data-driven campaign decisions and lead generation
• Learn to integrate LinkedIn trends, such as collaborative articles and AI tools, into your strategy

 Workshop outline 

1. Outline 1
2. Outline 2
3. Outline 3
4. Outline 4

Facilitated by: XXX

Bio goes here

Facilitator Name

Job Title

Organisation

Facilitated by:

Igor Portugal

Fractional Executive

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Want to join this conference?

Register your interest, we will be in touch when tickets are available.

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Tickets

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Individual Tickets

2 for 1 Tickets

Cause it’s more fun with your mates!
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• The displayed price is the effective rate per person when booking a full price ticket at $1,999 + gst. For valid ticket, payment by 28 April 2025.

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XXXX
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• Available until X month 202X. For valid ticket, payment by X month, 202X.

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1599
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• Available until 11 April 2025. For valid ticket, payment by 11 April 2025.

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Full Price

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1999
+gst

• For valid ticket, payment by 29 April 2025.

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Multi Buy – 2+ Tickets

$
1999
per person +gst

• Must be from same organisation and book at the same time. Available until 29 April 2025. For valid ticket, payment by 29 April 2025.

BUY TICKET

Masterclasses

Meta Masterclass

$
499
+gst

• For valid ticket, payment by 30 April 2025.

BUY TICKET

TikTok Masterclass

$
499
+gst

• For valid ticket, payment by 30 April 2025.

BUY TICKET

LinkedIn Masterclass

$
499
+gst

• For valid ticket, payment by 30 April 2025.

BUY TICKET

Registration Conditions

Ticket Terms
All prices are in New Zealand dollars ($NZD)
A surcharge of 2.5% + GST applies to credit card payments on top of the total amount.
To remain valid, Super Saver and Early Bird tickets must be paid by date quoted.
Group ticket options are valid for registrations from the same organisation, booked at the same time.
By selecting any special pricing offer for classes of organisation, sector, or individuals or using any promotion code, you are asserting to the organiser your right to claim any such pricing offer, and acknowledge the organiser’s right to audit such claim and, if in the opinion of the organiser using its sole discretion the conditions for special pricing are not met, reject any registration.

For full terms & conditions, please visit https://www.brightstar.co.nz/terms-and-conditions

Safe events: our live events are run in line with industry best practice and government guidelines

Pre-sale Ticket Terms 

• Event-Specific: Pre-sale tickets are valid only for the specific event for which they were purchased and cannot be transferred to other events. 
• Payment Deadline: To secure the pre-sale rate, payment must be received by the specified deadline. Late payments will result in cancellation of your registration. 
• No Refunds or Vouchers: Please note that no refunds or vouchers will be issued for cancellations of pre-sale tickets. 
• Substitute Delegate: If you are unable to attend the conference, you may send a substitute delegate from your organisation to attend the event at no additional cost. 

Shaping the future of marketing with
social media & content innovation

The world of marketing is evolving rapidly, and so is our approach to social media. SOMO+ 2025 is not just about the latest social media strategies—this year, we’re diving into the exciting intersection of social media, content marketing, and cutting-edge technology to help you stay ahead of the curve. Whether you’re a social media expert, a content marketer, or a brand strategist, SOMO+ is the event you can’t afford to miss.

Equipping attendees with actionable takeaways and cutting-edge strategies to excel in the rapidly evolving digital landscape.
Whether you’re a social media manager, a content strategist, or a marketing professional, this event is your opportunity to stay ahead of the curve and redefine your approach to engagement. 

SOMO+ is for everyone

• Social Media Managers and Specialists 
• Content creators and strategists
• Entrepreneurs and small business owners
• Brand managers and marketing professionals

What’s New for 2025?

Future-Focused Topics

Gain actionable knowledge on navigating trends like AI, AR/VR, and the ethics of data and technology in marketing

Fresh Case Studies

Learn from diverse industries with practical examples of innovation and success 

Interactive Formats

Engage with panels, table chats and networking sessions designed to foster collaboration 

What You’ll Learn

• Social Media Strategy: Stay ahead with algorithm updates, platform trends, and audience insights 

• AI and Automation: Leverage cutting-edge tools to optimise campaigns and creative content

• Community Building: Foster authentic, meaningful audience connections
• SEO & Optimisation: Master search strategies and site performance 

• Data Storytelling: Use analytics for personalised, engaging content 

• Sustainable Practices: Focus on quality-driven, impactful content 

• Future-Proofing: Prepare for trends shaping digital marketing 

Coffees & Content

No-Fluff Social Media & Marketing Insights

Loren’s expertise in navigating the ever-shifting digital landscape is unparalleled, and we know her insights will be invaluable to attendees of both SOMO+ and Comms & PR. To give you a taste of what to expect, we highly recommend checking out her podcast. Plus, follow Loren on social media to learn how you could win a ticket to SOMO+!

In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you. Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable. So grab a coffee, hit play, and let’s dive in. ☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective

Venue

The location and how you can get there

Address

Rydges Auckland
59 Federal Street, Auckland Central, Auckland 1010

Agenda

Agenda to be announced

Download agenda


Day 1


Day 2

8:30	Registration opens
9:00	Opening remarks from the MC Chelsea Le Roux, Content Creator & Freelance Social Strategist
9:10	What does the future of marketing hold in 2025?  Break down the latest platform evolutions and algorithm changes, and how brands can adapt to stay ahead in 2025 Dive into the hottest trends shaping social media and content marketing, from social commerce to immersive content experiences powered by AI  Explore how UX design and accessibility are transforming how brands engage with audiences across digital platforms  Discover the role of AI and machine learning in content creation, personalisation, and streamlining customer interactions  Richard McRae, Head of Media & Digital Marketing, One NZ
9:50	Panel Discussion: Meeting your audience where they are Analysing current audience demographics, trends, and shifts in popularity across major social media platforms to identify the most relevant channels for your brand Exploring unique features like paid ads, organic reach, video content, stories, and reels, and understanding how to use them effectively for different audience groups  Discussing strategies for adapting a single idea into multiple formats (e.g. short-form videos, carousel posts, podcasts, and blogs) to meet varied audience consumption preferences  Addressing how to allocate marketing resources effectively by understanding each platform’s strengths tailoring investments for maximum impact  Loren Tomlinson, Director, The Social Collective Cynatra Major, E-Commerce and Digital Marketing Manager, BLUNT Umbrellas Travena Addenbrooke, Marketing Transformation & Gen AI Lead, Spark NZ
10:30	Morning break
11:00	Social media mastery: Strategies for growth, engagement, and innovation Discussing innovative strategies for improving performance, with a focus on new platform features and content formats Optimising ad spend on platforms like Facebook, Instagram, and TikTok – targeting, optimising and conversion strategies Understanding how to use automation and data to improve customer engagement and personalise social media experiences at scale James Stirling, Social Media & Campaign Manager, Mosh Social Media
11:40	Content mastery: Content frameworks for long-term results Build an organic content library that showcases your unique business personality and attracts your ideal clients Create content that captures and converts at every stage of the journey Adapt content across platforms while maintaining brand consistency Lisa Garrud, Content Director, MasterJack Marketing
12:20	How to integrate AI to reduce your social content production cost by 10X How to use AI to generate a 10x return on your social media content Using social media fan pages to scale rapid user growth from AI generated content How to shoot 8 pieces of highly engaging video content for less <$500 Kale Panoho, Managing Director, K&J Growth, Rugby Bricks & Protocols
13:00	Lunch Break
14:00	Reality vs. Algorithm: Aligning brand vision and customer perception, without losing your audience Deciphering authentic customer sentiment beyond surface-level engagement Balancing brand vision with genuine customer connection Diversifying data sources to mitigate algorithmic bias Melanie Evans, Head of Marketing, Brightstar
14:30	Storytelling that sticks – using the power of storytelling to elevate your content Understand what storytelling means, and why it matters to your brand Master techniques for creating emotionally engaging content Explore ways you can incorporate storytelling into your content Learn how storytelling is evolving as a technique in content Julian Thompson, Head of Strategy, Mosh Social Media
15:10	Content marketing 2.0: Supercharge your campaigns with AI and automation  Understanding how AI and machine learning are revolutionising content creation and automating campaigns Explore the top tools and platforms for scaling personalised content without the hassle Real-world case studies of brands winning big with AI and automation Travena Addenbrooke, Marketing Transformation & Gen AI Lead, Spark NZ Adam Sarkar, Creative Director & AI Artist
15:40	Afternoon Break
16:00	Telling our stories with immersive tech: Reclaiming culture through AR/VR Discover how ARA Journeys is using immersive technologies to reconnect people with culture, place, and identity Learn how augmented and virtual reality can create meaningful digital experiences grounded in indigenous knowledge Explore how storytelling through AR/VR can foster wellness, belonging, and authenticity in a fast-paced digital world Amber Taylor, Founder & Chief Executive Officer, ARA Journeys
16:30	Evergreen excellence: Creating content that lasts  Developing high-performing, timeless content designed to maintain relevance and deliver consistent results Unlocking advanced techniques for repurposing content to expand its reach and amplify ROI across multiple channels Leveraging sophisticated tools to analyse content performance and uncover opportunities for evergreen topics Integrate evergreen content seamlessly into complex marketing strategies to drive sustained growth and engagement Darren Jarrett, Co-Owner, Ashby Pies
17:00	Closing remarks from the MC & Networking Drinks Chelsea Le Roux, Content Creator & Freelance Social Strategist

9:00	Welcome back from the MC Chelsea Le Roux, Content Creator & Freelance Social Strategist
9:10	TikTok 2025: The future of short-form content Exploring the newest TikTok features and tools shaping the 2025 content landscape TikTok’s role in social commerce and brand activations Understanding TikTok’s evolving algorithm and how it impacts content visability Strategies for building strong, engaged communities on TikTok  Olivia McIver, Director, DoneBy
9:40	Table Talk: TikTok – What’s new and how are you using it? How are you using TikTok for your brand?
9:50	META 2025: What’s next for Facebook and Instagram? A look ahead: How Facebook and Instagram are changing in 2025  What’s new in social commerce and how to leverage META’s shopping features  The rise of AI-driven ad targeting and personalisation across both platforms  How Instagram’s Reels and Facebook Stories will evolve in 2025  Best practices for driving engagement with video, live streams, and interactive content Lisa East, Managing Director, Matter
10:20	Table Talk: Meta – Navigating Facebook & Instagrams latest features Facebook vs Instagram: How do you use these platforms for your brand?
10:30	Morning break
11:00	Google 2025: Search, ads, and AI’s role in the future  What’s next for Google Search: Predictions for 2025 and beyond  Exploring Google’s evolving AI tools and how they’ll affect digital marketing  Key updates in Google Ads and how brands can stay ahead of the curve  Tips for optimising your content for Google’s changing algorithms  The future of voice search, zero-click searches, and Google Discover for brand visibility Jamie Giles, General Manager, Conversion Marketing
11:30	Table Talk: Google – How is Google’s new landscape impacting your marketing strategy in 2025? Discuss how you are leveraging Google’s latest features to improve visability and performance
11:40	LinkedIn 2025: The new frontier for professional content Why LinkedIn is the best B2B Sales and marketing tool How I leveraged LinkedIn to build relationships, drive conversions and generate revenue How I launched Amazon Best Selling book on LinkedIn  How AI and automation are transforming content creation and lead generation on LinkedIn New tools and trends to watch for on LinkedIn in 2025?  Igor Portugal, Fractional Executive & Best Selling Author
12:10	Table Talk: LinkedIn – How are you maximising LinkedIn for brand growth and networking? How are you using LinkedIn for brand growth in 2025?
12:20	Lunch break
13:20	Beyond the platform: Creating an omni-channel strategy Integrating strategies across TikTok, YouTube, META, Google, and LinkedIn – Focusing on how to create a cohesive strategy that connects all channels for maximum impact How to repurpose content for each platform – Taking a large content piece (like a podcast or blog) and break it down into multiple formats to suit each platform’s requirements Working smarter not harder – Maximising your core content across all channels without reinventing the wheel Maintaining brand consistency while adapting to platform nuances – How to ensure your brand message is unified but tailored to each platform’s unique features  Loren Tomlinson, Director, The Social Collective
14:00	Table Talk: Multi-platform strategies – How are you connecting your social efforts?  How are you ensuring consistency and effectiveness across multiple social platforms?
14.10	AI at the coalface: Supercharging web management & digital marketing Your website is the hub of your digital marketing and social media activity. Discover practical AI tips to streamline your website management, security, and speed optimisation day-to-day See how AI enhances Google Ads (incl. PMax), Local Search visibility, and technical SEO, including vital structured data implementation Explore AI’s role in generating deeper insights from analytics (GA4/Looker Studio) and drastically improving workflow efficiency Uncover how AI helps identify often-missed critical issues like email deliverability or CAPTCHA friction impacting performance Understand the real impact of AI Search and how to adapt your paid and organic marketing strategies for 2025 and beyond Matthew Miller, Co-Owner, Mogul Digital
14:50	The evolution of social media and its place in society How social media has shaped modern communication and societal norms The balance between fostering free speech and addressing harmful content Examining the interplay between misinformation, the push for regulation, and consumer behaviour Understanding the ethical and practical considerations for platform governance Insights into the Australian Bill banning social media access for under 16’s, specifically user demographics and platform responsibility Key risks and potential opportunities for businesses operating in an evolving social media landscape Sophie Dawson, Account Director, Social & Influencer, Breakout Room
15:20	Closing remarks from the MC and End of Conference Chelsea Le Roux, Content Creator & Freelance Social Strategist

Back to top

Speakers

Speakers to be announced

Sponsors & Supporters

Gold Sponsor

Umbrella Wellbeing

Silver sponsors

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Exhibitors

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Umbrella Wellbeing

Don’t miss out on the connections and credibility boost!

Live B2B events are your chance to shine. Showcase your thought leadership, solidify your market position, and forge valuable connections with potential customers – all at once.

This exclusive event puts you in front of a highly skilled audience hungry for insights. Get ready for meaningful engagement that drives results.

Plus, we have some unique opportunities to put your company, products, and services in the spotlight.

Ready to take your brand to the next level? Contact us today to learn more or secure your spot at this leading event.

Why you should invest in audience marketing

Masterclasses

Due to unforseen circumstances, the Masterclasses have been cancelled.

Sharpen up your skills with practical applications in 1 of 3 platform masterclasses

Meta Masterclass:
Mastering the Meta ecosystem

30 April 2025 | 3.30PM – 5.30PM 

Unlock the full potential of the META ecosystem—Using Facebook and Instagram to elevate your marketing efforts, drive measurable ROI, and stay ahead in a competitive digital landscape. Ideal for experienced marketers looking to refine their campaigns and strategy.

Learning objectives

• Gain advanced insights into META algorithms to boost organic reach and paid performance
• Learn precision targeting using custom audiences, and advanced segmentation techniques
• Craft high-performing ad creatives with dynamic personalisation, reels, and carousel ads
• Use META business suite to automate campaigns and generate cross-platform analytics
• Explore cutting-edge e-commerce tools like Instagram shopping
• Master AR/VR tools, Meta’s metaverse initiatives, and first-party data strategies

 Workshop outline 

1. Outline 1
2. Outline 2
3. Outline 3
4. Outline 4

Facilitated by:

Lisa East

Managing Director

Matter

Bio goes here

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TikTok Masterclass:
Creating viral success

30 April 2025 | 3.30PM – 5.30PM 

Elevate your TikTok marketing strategy with advanced tools and insights to build your brand, create viral content, and drive sustainable growth. Perfect for marketers ready to maximise TikTok’s unique potential in B2C and B2B spaces.

Learning objectives

• Decode TikTok’s algorithm to consistently land on the For You Page with high-performing content
• Master advanced video production techniques, trend leverage, and interactive storytelling
• Build deeper engagement with a loyal audience through challenges and live streaming strategies
• Learn to create high-performing ads using Spark Ads, Branded Effects, and TikTok Pixel for retargeting
• Use TikTok analytics to refine campaigns and measure ROI effectively
• Explore the future of TikTok marketing, including AI-driven content, live shopping, and commerce integrations

 Workshop outline 

1. Outline 1
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3. Outline 3
4. Outline 4

Facilitated by:

Olivia McIver

Director

Done By

Facilitated by: Olivia McIver, Director, DoneBy

Bio goes here

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LinkedIn Masterclass:
Building professional impact and driving results

30 April 2025 | 3.30PM – 5.30PM 

Transform LinkedIn into a powerhouse for your marketing campaigns with advanced techniques tailored for experienced marketers. Learn how to use LinkedIn for lead generation, brand visibility, and thought leadership.

Learning objectives

• Optimise your company page to establish your brand as an industry leader and attract prospects, while leveraging dedicated campaign or product pages to drive targeted engagement and showcase specific offerings
• Develop a content strategy using LinkedIn Pulse, storytelling posts, and employee advocacy
• Leverage LinkedIn Ads with advanced targeting, including Matched Audiences and ABM strategies
• Build and manage LinkedIn groups to foster discussions and create a thriving community
• Use LinkedIn Analytics and Sales Navigator for data-driven campaign decisions and lead generation
• Learn to integrate LinkedIn trends, such as collaborative articles and AI tools, into your strategy

 Workshop outline 

1. Outline 1
2. Outline 2
3. Outline 3
4. Outline 4

Facilitated by: XXX

Bio goes here

Facilitator Name

Job Title

Organisation

Facilitated by:

Igor Portugal

Fractional Executive

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Individual Tickets

2 for 1 Tickets

Cause it’s more fun with your mates!
$1999
$
999
per person +gst

• The displayed price is the effective rate per person when booking a full price ticket at $1,999 + gst. For valid ticket, payment by 28 April 2025.

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Super Saver

$1999
$
XXXX
+gst

• Available until X month 202X. For valid ticket, payment by X month, 202X.

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Early Bird

$1999
$
1599
+gst

• Available until 11 April 2025. For valid ticket, payment by 11 April 2025.

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Full Price

$
1999
+gst

• For valid ticket, payment by 29 April 2025.

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Multi Buy

Multi Buy – 2+ Tickets

$
1999
per person +gst

• Must be from same organisation and book at the same time. Available until 29 April 2025. For valid ticket, payment by 29 April 2025.

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Masterclasses

Meta Masterclass

$
499
+gst

• For valid ticket, payment by 30 April 2025.

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TikTok Masterclass

$
499
+gst

• For valid ticket, payment by 30 April 2025.

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LinkedIn Masterclass

$
499
+gst

• For valid ticket, payment by 30 April 2025.

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Registration Conditions

Ticket Terms
All prices are in New Zealand dollars ($NZD)
A surcharge of 2.5% + GST applies to credit card payments on top of the total amount.
To remain valid, Super Saver and Early Bird tickets must be paid by date quoted.
Group ticket options are valid for registrations from the same organisation, booked at the same time.
By selecting any special pricing offer for classes of organisation, sector, or individuals or using any promotion code, you are asserting to the organiser your right to claim any such pricing offer, and acknowledge the organiser’s right to audit such claim and, if in the opinion of the organiser using its sole discretion the conditions for special pricing are not met, reject any registration.

For full terms & conditions, please visit https://www.brightstar.co.nz/terms-and-conditions

Safe events: our live events are run in line with industry best practice and government guidelines

Pre-sale Ticket Terms 

• Event-Specific: Pre-sale tickets are valid only for the specific event for which they were purchased and cannot be transferred to other events. 
• Payment Deadline: To secure the pre-sale rate, payment must be received by the specified deadline. Late payments will result in cancellation of your registration. 
• No Refunds or Vouchers: Please note that no refunds or vouchers will be issued for cancellations of pre-sale tickets. 
• Substitute Delegate: If you are unable to attend the conference, you may send a substitute delegate from your organisation to attend the event at no additional cost. 

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