Break down the latest platform evolutions and algorithm changes, and how brands can adapt to stay ahead in 2025

Dive into the hottest trends shaping social media and content marketing, from social commerce to immersive content experiences powered by AI 

Explore how UX design and accessibility are transforming how brands engage with audiences across digital platforms 

Discover the role of AI and machine learning in content creation, personalisation, and streamlining customer interactions 

Comparing the audience demographics, content styles, and engagement metrics across major social media platforms to identify the best fit for your brand

Exploring key features of different platforms – paid ads, organic reach, video content, stories, and reels – and how to leverage them for effective marketing

Discussing how to allocate your marketing budget for the highest ROI by understanding each platforms unique strengths

Discussing innovative strategies for increasing engagement, with a focus on new platform features and content formats

Optimising ad spend on platforms like Facebook, Instagram, and TikTok – targeting and conversion strategies

Understanding how to use AI to automate customer engagement and personalise social media experiences at scale

Unlocking a powerful content strategy framework to align with your business goals and captivate your audience at every stage of the customer journey 

Perfecting the art of optimising content across platforms to ensure maximum reach, engagement, and impact 

Leveraging the power of data analytics and AI to refine your content strategy, supercharge your audience targeting, and drive success 

Showcasing how small businesses and startups have pulled off memorable campaigns without breaking the bank

Unlocking budget-friendly tools and platforms that can elevate your social media strategy without draining your resources 

Sharing real-life examples of brands that let creativity shine

Get inspired by real-life content marketing campaigns that turned heads and delivered results 

Uncover the secret sauce for measuring content effectiveness and tracking performance to see what truly works 

Walk away with tips to fine-tune your campaigns and turn them into ROI-generating machines that hit your business goals 

Understand why storytelling is key to social media success 

Master techniques for creating emotionally engaging content 

Explore impactful case studies of brand storytelling

Learn how influencers can amplify your brand’s narrative

Dive into real-world case studies of campaigns that turned heads and achieved impressive results

Discussing what content, they created that grabbed attention and sparked sharing across multiple platforms – without losing momentum 

Uncovering strategies for riding trends without compromising your brands voice, creating content that feels both timely and timeless

Explore the exciting world of AR and VR on Instagram, Facebook, Snapchat, and emerging platforms that are changing the game

See how AR/VR are taking storytelling to the next level, creating immersive experiences that captivate audiences

Discover the endless possibilities of AR/VR in transforming brand interactions

Understanding how AI and machine learning are revolutionising content creation and automating campaigns

Explore the top tools and platforms for scaling personalised content without the hassle

Real-world case studies of brands winning big with AI and automation

Discover the metrics that truly count - think conversions, ROI, and customer lifetime value

Learn how top brands measure social media success beyond vanity stats

Get the lowdown on tools and frameworks to track and analyse performance like a pro

A hands-on look at essential content marketing tools for scheduling, analytics, and creation

Using AI-driven tools to spark fresh content ideas and personalise your campaigns effortlessly

Discussing time-saving tricks designed for small marketing teams to work smarter, not harder, and delivering big results

Unpack the latest privacy laws, data protection rules, and their impact on social media campaigns

Learn strategies for avoiding legal pitfalls – from copyright issues to influencer disclosures 

Practical tips on safeguarding your audiences trust in an evolving regulatory landscape 

Discussing Australia’s new legislation banning kids under 16 from social media and its potential implications for New Zealand

Exploring the pros and cons of age restrictions on social media platforms and sharing with peers what you think

See how brands have turned likes and shares into real-world impact, driving positive social change

Learn how to craft campaigns that champion ethical values, sustainability, and community causes

Discover strategies for inspiring action while building genuine goodwill with your audience

Unpack the secret to turning purpose-driven content into long-term brand loyalty and trust

Developing high-performing, timeless content designed to maintain relevance and deliver consistent results

Unlocking advanced techniques for repurposing content to expand its reach and amplify ROI across multiple channels

Leveraging sophisticated tools to analyse content performance and uncover opportunities for evergreen topics

Integrate evergreen content seamlessly into complex marketing strategies to drive sustained growth and engagement