Understanding the key forces driving change in media and platform dynamics 

How effective messaging can foster stability during times of rapid transformation 

Adapting strategies to shifting societal expectations and global challenges 

Emerging patterns in media consumption, audience engagement, and regulatory influence 

The rise of niche platforms and their impact 

Adapting to media consumption shifts across traditional, digital, and hybrid models 

Strategies for navigating regulatory shifts, misinformation challenges, and evolving audience needs 

The impact of evolving government regulations, including Australia’s age restrictions on media and platform operations 

Discussing how false narratives spread and influence societal divisions 

Ensuring transparency, credibility, and responsible messaging in a polarised landscape 

The role of technology and AI in misinformation – Examining the impact of algorithms, deepfakes, and synthetic media on trust and perception 

Balancing free speech with platform responsibility and government intervention 

Empowering audiences to critically evaluate sources and recognise manipulation 

Collaborating across sectors to restore trust – Strengthening partnerships between media, businesses, government, and civil society to create a transparent information ecosystem  

How do people really feel about AI? 

Examining the challenge of communicating about AI and what this might mean for trust and audiences 

Exploring the balance of low trust and transparency - how does AI fit?  

Understanding emerging innovations that could impact how you communicate and whether audiences are listening 

Critical thinking: exploring AI in a practical and mindful way 

Navigating platform shifts through an aligned strategy lens

What the latest algorithm changes really mean for visibility

Future-proofing your strategy without chasing every trend

Creating content that connects and converts (without the chaos)

Measuring what matters: analytics, sentiment, and strategic alignment

Discussing how organisations from central government, private sector, and PR agencies identify early signs of harassment and take proactive steps to prevent escalation 

Exploring strategies used across industries to safeguard brand image when facing public criticism or negative narratives online 

Sharing methods for tracking digital discussions and maintaining control over brand perception 

Understanding how various industries adapt communication approaches quickly to manage online threats and crisis 

Employing data to fine-tune communication efforts to ensure strategies align with desired outcomes 

Analysing audience interactions and sentiment to adjust content and messaging in real-time 

Overcoming issues like data quality, volume, and balancing quantitative (hard metrics) with qualitative (audience insights) data for a holistic strategy 

Utilising AI for predictive analytics, automation, and deeper insights into audience behaviour and media coverage 

Creating systems to continuously monitor, analyse, and iterate on strategies, ensuring consistent optimisation based on fresh insights 

Understanding the importance of using analytics to refine messaging and target specific audience segments more effectively, ensuring content resonates and drives engagement 

How do we integrate sustainable business goals into our brand with authenticity and impact?

How can we ensure we aren’t greenwashing in our communications – while also not falling into green hushing?

Demonstrating through real-world PR and Marketing campaigns how a well communicated sustainability narrative can drive a business advantage

Exploring the importance of a good understanding of ESG issues and language to support our communications work

Aligning brand values with communication strategies for long-term success 

The growing demand for transparency and authenticity in brand messaging 

Examples of brands successfully communicating to create engagement and impact with key customer and stakeholder groups 

Balancing purpose with profit while staying true to core brand principles