Break down the latest platform evolutions and algorithm changes, and how brands can adapt to stay ahead in 2025

Dive into the hottest trends shaping social media and content marketing, from social commerce to immersive content experiences powered by AI 

Explore how UX design and accessibility are transforming how brands engage with audiences across digital platforms 

Discover the role of AI and machine learning in content creation, personalisation, and streamlining customer interactions 

Analysing current audience demographics, trends, and shifts in popularity across major social media platforms to identify the most relevant channels for your brand

Exploring unique features like paid ads, organic reach, video content, stories, and reels, and understanding how to use them effectively for different audience groups 

Discussing strategies for adapting a single idea into multiple formats (e.g. short-form videos, carousel posts, podcasts, and blogs) to meet varied audience consumption preferences 

Addressing how to allocate marketing resources effectively by understanding each platform’s strengths tailoring investments for maximum impact 

Discussing innovative strategies for increasing engagement, with a focus on new platform features and content formats

Optimising ad spend on platforms like Facebook, Instagram, and TikTok – targeting and conversion strategies

Understanding how to use AI to automate customer engagement and personalise social media experiences at scale

Unlocking a powerful content strategy framework to align with your business goals and captivate your audience at every stage of the customer journey 

Perfecting the art of optimising content across platforms to ensure maximum reach, engagement, and impact 

Leveraging the power of data analytics and AI to refine your content strategy, supercharge your audience targeting, and drive success 

Showcasing how small businesses and startups have pulled off memorable campaigns without breaking the bank

Unlocking budget-friendly tools and platforms that can elevate your social media strategy without draining your resources 

Sharing real-life examples of brands that let creativity shine

Get inspired by real-life content marketing campaigns that turned heads and delivered results 

Uncover the secret sauce for measuring content effectiveness and tracking performance to see what truly works 

Walk away with tips to fine-tune your campaigns and turn them into ROI-generating machines that hit your business goals 

Understand why storytelling is key to social media success 

Master techniques for creating emotionally engaging content 

Explore impactful case studies of brand storytelling

Learn how influencers can amplify your brand’s narrative

Dive into real-world case studies of campaigns that turned heads and achieved impressive results

Discussing what content, they created that grabbed attention and sparked sharing across multiple platforms – without losing momentum 

Uncovering strategies for riding trends without compromising your brands voice, creating content that feels both timely and timeless

Explore the exciting world of AR and VR on Instagram, Facebook, Snapchat, and emerging platforms that are changing the game

See how AR/VR are taking storytelling to the next level, creating immersive experiences that captivate audiences

Discover the endless possibilities of AR/VR in transforming brand interactions

Understanding how AI and machine learning are revolutionising content creation and automating campaigns

Explore the top tools and platforms for scaling personalised content without the hassle

Real-world case studies of brands winning big with AI and automation

Discover the metrics that truly count - think conversions, ROI, and customer lifetime value

Learn how top brands measure social media success beyond vanity stats

Get the lowdown on tools and frameworks to track and analyse performance like a pro

A hands-on look at essential content marketing tools for scheduling, analytics, and creation

Using AI-driven tools to spark fresh content ideas and personalise your campaigns effortlessly

Discussing time-saving tricks designed for small marketing teams to work smarter, not harder, and delivering big results

How social media has shaped modern communication and societal norms

The balance between fostering free speech and addressing harmful content

Examining the interplay between misinformation, the push for regulation, and consumer behaviour

Understanding the ethical and practical considerations for platform governance

Insights into the Australian Bill banning social media access for under 16’s, specifically user demographics and platform responsibility

Key risks and potential opportunities for businesses operating in an evolving social media landscape

Analysing Australia’s new legislation banning kids under 16 from social media and its potential implications for New Zealand

Discussing the ethical, social, and practical implications of age limits on social media platforms and how these changes might influence user behaviour and brand strategies

Exploring how evolving regulations could affect content targeting, audience engagement, and compliance requirements, and brainstorming ways to adapt

Explore how brands have transformed likes and shares into tangible outcomes, using social media to inspire positive social and environmental change

Learn how to create campaigns that balance your brands voice with your audience’s values, championing ethical causes, sustainability, and community impact

Analysing likes, clicks, and engagement metrics to ensure your customers voice is truly heard and your campaigns are achieving their intended purpose

Understand how to access whether your social media strategies are effectively serving your business objectives, fostering long-term loyalty, and building trust with your audience

Developing high-performing, timeless content designed to maintain relevance and deliver consistent results

Unlocking advanced techniques for repurposing content to expand its reach and amplify ROI across multiple channels

Leveraging sophisticated tools to analyse content performance and uncover opportunities for evergreen topics

Integrate evergreen content seamlessly into complex marketing strategies to drive sustained growth and engagement